Strategic Innovation: A Casebook
by C.W.F. Baden-Fuller, Martyn Pitt
ISBN 13: 9780415128704
Format: Paperback (240 pages) Publisher: International Thomson Business Press Published: Oct 1995
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Rejuvenating the Mature Business: The Competitive Challenge
by C.W.F. Baden-Fuller, John M. Stopford
ISBN 13: 9780415089876
Format: Hardcover (224 pages) Publisher: Thomson Learning Published: 05 Nov 1992